Bestseller
Beauty of Joseon
Relief Sun: Rice + Probiotics SPF50+
Daily fluid, no white cast
$32
Rated 4.9 out of 5 4.9
Curated beauty
2026
Beauty,curatedfor you.
Thoughtfully selected skincare, makeup and beauty essentials for your everyday ritual.
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Where would you like to start?
The ones you come back for
The shelf our customers keep coming back to — ranked by what actually gets repurchased, not by what we were sent.
Bestseller
COSRX
Advanced Snail 96 Mucin Power Essence
Repair, bounce and visible plump
$45
Rated 4.8 out of 5 4.8
Bestseller
−21%
New
Bestseller
Bestseller
Less steps.
Better skin.
Five products used consistently will outperform twelve used occasionally. A simpler routine, built around what your skin can actually absorb.
Discover the collectionWhat does your skin need?
Find products tailored to what your skin needs today — not what it needed last winter.
Hydration 36 products
01
Hydration
For skin that needs a little more water.
36
02
Acne & blemishes
Clearer skin, without the scorched earth.
15
03
Sensitive skin
Calm, before anything else.
25
04
Brightening
Even tone, earned slowly.
20
05
Anti-age
Firmness is a long game.
11
06
Skin barrier
Repair first. Everything else after.
22
07
SPF
The one step that decides the rest.
6
New to SÉRA
Brands we love
Twenty brands, chosen because we actually use them.
01COSRXSnail mucin & barrier care42 products
02Beauty of JoseonHanbang formulas, modern texture28 products
03AnuaHeartleaf for reactive skin31 products
04Round LabMinimal ingredient lists24 products
05The OrdinarySingle actives, honest pricing56 products
06LaneigeHydration, engineered19 products
07Dr. Jart+Dermatology-led ceramides22 products
08MedicubeDevice-adjacent treatment17 products
20 brands in stock · 86 products on the shelf
View all brandsBuild your routine
Pick a step to see what it does, why it matters and what to use.
Step 01 of 05
Cleanse without stripping
Why it matters
Our pick
View productTrending now
01Korean skincareThe shelf that rebuilt the category1,240 searches
02Glass skinLayering, not polishing980 searches
03PeptidesFirmness without the irritation764 searches
04RetinolStart low, stay patient712 searches
05NiacinamideThe one active almost everyone tolerates655 searches
06CeramidesWhat the barrier is actually made of521 searches
07Barrier repairFor skin that over-exfoliated in summer498 searches
Loved by you
★★★★★
“Lightweight, calming and my skin genuinely looks better after two weeks. I stopped reaching for anything else in the morning.”
★★★★★
“The first sunscreen I have worn every day without resenting it. No cast, no pilling under makeup.”
★★★★★
“Ordered on Tuesday, here on Wednesday, and someone actually answered when I asked what to pair it with.”
4.86 ★★★★★ 4,180 verified reviews
94% would recommend SÉRA
01
Authentic products
Only original beauty products, sourced direct from the brand.
02
Fast delivery
Quick and reliable delivery, Ukraine-wide in 1–2 days.
03
Beauty support
Personal product recommendations from people who use them.
04
Easy returns
Simple and transparent returns within fourteen days.